Make it Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention Showcase Benefits of Products and/or Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services […]

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]